Case Study
Icarus Composites
Engineered Composite Repair Systems & Online Leak Sealing Solutions
The Story
+107% qualified pipeline, year on year.
Situation
An advanced composites firm with world-class engineering — and a message buyers simply couldn’t parse.
Task
Reposition around commercial outcomes, not materials, to open enterprise conversations.
Action
A new proposition, ICP mapping, and a messaging framework rolled across the site and sales team.
Results
A 107% year-on-year increase in qualified pipeline within two quarters.